This Morning and GMB 'downgraded' as ITV stars 'no longer getting plush lifestyle'

This Morning, Lorraine, Loose Women, and Good Morning Britain reportedly have a new home. The daytime shows have been filmed at the Television Centre in Shepherd's Bush since 2018, but a location shake-up comes amid reports of a "money-saving mission" at ITV. A source told The Sun that the change has been confirmed, but the updated location is a "far cry" from their usual surroundings in White City, West London. It comes after ITV fans were informed earlier this year that Lorraine and Loose Women have had their usual time slots axed, and will take effect in January 2026. The changes also see Good Morning Britain being extended by 30 minutes to run from 6am to 9am. But, Lorraine will no longer hold their usual hour-long 9am slot, and will instead run from 9.30am to 10am.

The source told the publication, "ITV are on a major budget saving mission and have landed a new deal to film ITV Daytime at what was The Hospital Club.

"It's quite apt, really, as I'm sure they hope the move to the former hospital will breathe some life into their programme budgets. All three of their main shows, Lorraine, This Morning and Loose Women will be based there... in the basement where there's a state of the art studio.

"The changes are needed to keep up with the ever-evolving world of TV, but it's a far cry from the plush life stars have become accustomed to at White City."

A source comment told Express.co.uk, "We have always said that when the changes to our daytime schedule take place in 2026 that Lorraine, This Morning and Loose Women will broadcast from a new central London location. The new studio is not yet confirmed and when it is we will obviously communicate that news to our staff first."

Kevin Lygo, Managing Director of ITV's Media and Entertainment Division, explained earlier this month about the schedule changes: "Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.

"These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever."

The news for Lorraine means that her usual Friday stand-ins, Ranvir Singh and Christine Lampard, will no longer be needed. It was also announced on Tuesday (May 20) that ITV Studios will no longer make Good Morning Britain, but instead it will be made by ITN.

The change will form part of a renewed agreement between ITV and ITN. ITN will produce national, international, London, and digital news for ITV for the next five years, with options to extend.